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Why CPS is Right for You
Communication is one of the fundamental elements of successful business. When communication breaks down, sales are lost, deliveries not made, negotiations falter, employees lose direction, managers fail to lead, and productivity stalls. CPS has a critical place in business because it enables a better flow of communication and removes barriers to success. They used to call them people skills. Managers who are good at them are called relationship or maintenance oriented. The Nuclear Regulatory Commission calls them the "soft areas." It's good old fashioned communication skills that are essential to the efficient operation of any business or industry and training can help. More and more, business and industry have recognized the value of effective communication in the workplace and are sending their employees for various kinds of communication training from public speaking to problem solving. Communication skills can increase productivity and efficiency. At the core of business management theory is the effective use of verbal, non-verbal and written communication. American Management Association research concludes that the higher one goes up the corporate ladder, the more he or she communicates. First line supervisors spend 70 percent of their day communicating. Middle managers spend 80 percent of their day communicating. CEOs spent 94 percent of their day communicating, 69 percent of it verbally. There would seem to be a correlation between one's ability to communicate and one's ability to succeed in the workplace. Most people listen at an efficiency rate of 25 percent. Those lost words can translate to lost productivity -- lost dollars and cents. This realization has companies responding to the need for communication skills instruction for employees. Total Quality Management theory has effective communication at its root. Managers who run efficient meetings save time and money for their companies. Communication skills in the workplace are no longer the "soft skills" but a primary focus for success in business and industry. It seems the "soft skills" are becoming more and more recognized as the smart skills. The advantage that CPS provides is unparalleled customization. Typical communication consulting firms make the mistake of assuming that all clients can be painted by the same broad brush. They forget that all communication skills are an ongoing process, rather than lectures where clients are “talked at” instead of learning through application. They focus on how to make you sound better rather than focusing on what it really takes to make you a better communicator and a better listener. The difference is CPS. Our focus on customization is incomparable in the communications consulting industry. We take the time to learn about our clients, their industry, and the individuals we work with. CPS works with clients to achieve their personal best based on goals outlined far in advance and revised throughout the entire project. Each client and each individual is different to us, with different needs and goals that we address from day one. When other firms have packed up and moved on, we follow up to ensure that skills have been applied, and are actually successful in the field. Building long-term relationships is a priority -- we truly believe that the more you learn, the more you want to learn. Our background in competitive public speaking makes the difference between other firms and CPS. We teach our speakers to win. Our speakers come away with skills that serve them for the rest of their lives in every aspect of business, social, and personal relationships. |
