The ancient Chinese knew it — you can convert a time of trouble into an opportunity to push for success. It is interesting how the word crisis is represented in the Chinese language. It is composed of two characters: one representing danger, and the other opportunity.

A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company. It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner. This is not all encompassing but rather is designed to give you an idea for the types of situations where you may need CPS to help.

At CPS, we understand the need to move quickly to avoid larger, more expensive problems. We immediate dispatch our crisis communications team to meet with your executives, lawyers, PR department, and any other relevant parties. We set up an action plan and designate a spokesperson (either a CPS representative or internal company representative). We then create a prepared statement for internal and external use.

Our first and foremost goal is protecting the integrity and reputation of your company. Privacy and propriety information is always held in the highest regard by CPS staff.

We follow your company and spokesperson through the recovery process by preparing you for press conferences, practicing media questions, releasing statments, collection of materials, and designating authoritative speakers. Throughout the process, CPS converts your dangerous situation into an opportunity for ensuring the credibility and success of your business.

Existing clients can schedule a crisis communications consultation by clicking on the link inside the Client Resources box or by calling our offices. New clients must call our office to schedule a consultation.