com·mu·ni·ca·tion (k-myn-kshn) n. The word communication is derived from Latin communicare meaning:  common, to share, indicating a process having joint action as its purpose.

Communication matters because it is an integral and unavoidable part of living. The Journal of Applied Communication Research reports that approximately 75 percent of a person's day is spent communicating in some way. In addition to spending so much time communicating, communication skills are vital to professional, academic, and personal success. To communicate with others is a complex process where many factors influence the outcome. Like communication, chemistry is a process where basic elements are combined and interact to form more complex products. In today's business world, a number of different elements come together to create a successful product. At CPS, we recognize that communications skills are one element without which businesses are at a competitive disadvantage. Put simply, in the same sense that any chemical solution needs the right elements -- companies need communication to remain competitive and grow. 

According to the National Communication Association, a national survey of 1000 human resource managers identified oral communication skills as valuable for both obtaining employment and successful job performance. Additionally, when 1000 faculty members from a variety of academic disciplines were asked to identify essential  competencies for every college graduate, communication skills topped their lists.

A 1992 study published in Fortune Magazine asked the personnel directors of the 500 largest companies in America:

 “What is the most

essential skill for

SUCCESS

in today’s job market?”

The #1 response… good oral communication skills. 

In addition, Fortune 500 executives rank effective communication skills such as the ability to work within teams and with people from diverse backgrounds, problems solving, and listening as essential traits for future workers. So, your company specializes in engineering, IT, or accounting.  You don't really need communications consulting and training, right? WRONG. The communication skills learned through our customized training are  the keys to  success for your business. When these same companies were asked:

“What

SKILL

are employees

 most deficient in?”

It’s not surprising -- good oral communication skills.  So the question then becomes, why?  If communication is such an integral element of the workplace, why are so many employees simply lacking this element?  The answer lies in a general fear and loathing of pubic speaking.  Although its well known than the number one fear in America is public speaking, it doesn’t have to be that way.  We can help.

Employers rate new-hire skills

Source: Job Outlook 2000, National Association of Colleges and Employers

Furthermore, these same employers rated communication skills as the #1 personal quality sought in job candidates. In addition, teamwork skills, leadership skills, and interpersonal skills all made it into the top 10. Regardless of your business specialty, today's organizations and your clients are looking for people who can listen, write, persuade others, demonstrate interpersonal skills, gather information, and exhibit well-developed communication abilities. Taking advantage of CPS services is the first step in making yourself more marketable in the workplace and more attractive to potential clients.

When a company makes the investment to cultivate this essential skill, it not only gains more valuable and well-rounded employees, it also enables its employees to change a fundamental a part of themselves in a deeply profound way.